Natalie Westerholt

I’m a creative strategist and brand storyteller based in New York City.

For the past decade, I’ve helped mission-driven brands and small businesses grow through honest messaging, sharp creative, and content that meets people where they are. From tone of voice and messaging strategy to content creation and visual storytelling, I craft brand experiences that invite people in — and make them want to stay.

📖 Creative direction + storytelling

💭 Brand + content strategy

🤳🏼 Content creation

👩🏻‍💻 Copywriting + messaging

🫶🏼 Community engagement

Projects

Print

Digital

  • "Natalie is an incredible community leader and our team is inspired by the way she handles all conversations and comments. The good, the bad, the complicated, and everything in between.”

    Former Manager

  • “Natalie could teach a Masterclass in handling customer engagement in a manner that is in alignment with your brand."

    Alltrue Customer

  • "The thoughtfulness with which she approaches everything and anything is a hallmark Natalie trait."

    Alltrue Head of Growth

  • "I'll probably say this 20x over, but I can’t express how lucky this company is to have Natalie. I've never seen such cross-partner organization with upfront information and copy."

    Alltrue Design Director

  • “Natalie is the spark that everyone wishes they had in themselves.”

    Friend