I help define the visual and conceptual throughlines that guide a brand’s expression — aligning aesthetics, narrative, and intention so creative decisions feel cohesive, purposeful, and grounded in strategy rather than trend.
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I translate ambiguity into clear direction, connecting business goals, audience insight, and brand values into strategies that are practical, adaptable, and designed to scale as the work evolves.
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I write clear, human language that sounds like a real person — shaping voice, messaging, and narrative systems that build trust, communicate value, and hold up across channels and moments.
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I develop content frameworks that balance storytelling and utility, creating work that feels intentional, repeatable, and culturally aware — built to engage without chasing attention for its own sake.
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I treat community as a relationship, not a metric — designing communication, tone, and interaction that invite dialogue, build trust, and support long-term connection between people and brands.
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I approach partnerships as extensions of brand values, identifying collaborators and opportunities that feel aligned, additive, and mutually beneficial rather than transactional or surface-level.
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Alltrue
How do you build trust and loyalty around sustainability without sounding preachy, performative, or transactional — especially in public-facing spaces like social media?
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CAUSEBOX → Alltrue
How do you evolve a deeply loved, mission-forward brand without losing the trust of the community that built it?
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Alltrue
How do you create rich, immersive brand storytelling and product education when your primary customer interaction happens remotely?
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& a girl in the world.
I've lived in 49 places across three continents — including a two-week trip to Bali in 2016 that turned into two years abroad: four months of solo travel through Southeast Asia and a year and a half in Sydney where I modeled, taught origami to kids, fundraised for Greenpeace, and started doing freelance calligraphy for weddings. I came back with better instincts and worse time zone math.
I've kept a journal almost every day since fifth grade. I'm a deeply sensory person — I notice color in combinations, texture in contrast, the feeling of a room before I can name it. I think this is why I ended up in brand work: it's one of the few fields where paying attention to how things feel is actually the job.
I care about better conversations, women's health, the value of slowness, and the arts as infrastructure for how we understand each other. I believe brands shape culture whether they mean to or not — and I'd rather work with the ones trying to shape it thoughtfully.
I design and oversee brand systems for growth-stage companies: the voice, the launch architecture, the narrative infrastructure that shapes how audiences discover a brand, choose it, and stay with it.
For the past decade, I've worked inside fast-moving, purpose-driven companies where the work wasn't just about reaching people — it was about earning their trust. That meant understanding what they actually cared about, building a voice that spoke to it honestly, and creating the kind of touchpoints that made them want to stay. I learned early that the brands people return to aren't louder than everyone else. They're clearer. They know what they believe, and it shows in everything.
I've done this work across social, editorial, print, email, packaging, and community — usually inside companies that were growing fast, restructuring, or both. I've directed rebrands and post-acquisition recoveries. I've built launch systems, content ecosystems, and the kind of community presence where customers come back to tell you what they chose and why. I've written the magazine, briefed the shoot, managed the designer, and personally replied to the DM at 11pm because I knew that one response would keep someone around.
I think about brand as choreography — something I first understood working in restaurants. In a good restaurant, every element reinforces every other element: the lighting, the menu language, the way a server describes a dish. Nothing is accidental. People don't always know why it works, but they feel it, and they come back. That's what brand should do. Every touchpoint should feel like it belongs to the same world. When it does, people stay.
What I care about most is the kind of brand work that doesn't feel like marketing — the launch that builds real anticipation, the voice that sounds like a person, the community touchpoint that makes someone feel recognized rather than targeted. I think brand and growth work best when they're in conversation, and I've spent my career sitting at that boundary.
Let’s work together.
Currently open to Director-level brand roles at growth-stage consumer brands, particularly in wellness, sustainability, food, women's health, media, and lifestyle. I'm also available for select consulting engagements with founders who need narrative clarity as they scale.
Say hello:
Leading teams and campaigns from concept to execution, maintaining creative vision across all touchpoints.
Brand & Content Strategy
Positioning, voice, messaging, and content frameworks rooted in audience insight.
Content & Production
Copywriting, art direction, video production, photography (creating the work, not just directing it).
Community & Engagement
Building and nurturing communities through authentic conversation and customer-first communication.
2024-2025 Director of Brand, Alltrue
2022-2024 Brand Consultant, Retention Brands (Alltrue, Birchbox, BE KIND. by Ellen)
2019-2022 Social Media Manager, Alltrue
2018-2019 Community Manager, Alltrue
2018 Marketing Manager, Your Super
2017-2018 Social Media Manager, Marina De Buchi
2017-2018 Calligrapher, The Grounds of Alexandria
2016 Marketing Coordinator, Seven Sisters
"I'll probably say this 20x over, but I can’t express how lucky this company is to have Natalie. I've never seen such cross-partner organization with upfront information and copy." — Alltrue Design Director
"Natalie is an incredible community leader and our team is inspired by the way she handles all conversations and comments. The good, the bad, the complicated, and everything in between.” — Former Manager
"The thoughtfulness with which she approaches everything and anything is a hallmark Natalie trait." — Alltrue Head of Growth
Spanish, Universidad Rey Juan Carlos