Natalie Westerholt

Hi! I’m Natalie — a Brand & Social Strategist based in NYC.

I’m a holistic, nimble, and versatile creative who combines strategic thinking with hands-on execution.

I thrive in collaborative environments of smart, kind, hardworking people who care about quality over quantity, working closely with founders, creative teams, community managers, product development, and cross-functional partners to bring ideas to life.

With over a decade of experience, I've partnered with startups and purpose-led companies building and leading social ecosystems designed to strengthen brand equity, deepen cultural engagement, and support business objectives, not just produce content.

Let’s Work Together.

Currently open to full-time opportunities in-house or at agencies, or freelance creative direction, brand strategy, and social consulting for brands creating cultural impact.

Say Hello:
nnataliejeann@gmail.com

linkedin.com/in/nataliewesterholt/

WHAT I DO

Creative Direction
Leading teams and campaigns from concept to execution, maintaining creative vision across all touchpoints.

Brand & Content Strategy
Positioning, voice, messaging, and content frameworks rooted in audience insight.

Content & Production
Copywriting, art direction, video production, photography (creating the work, not just directing it).

Community & Engagement
Building and nurturing communities through authentic conversation and customer-first communication.

WHERE I’VE DONE IT

2024-2025 Creative Director, Alltrue

2022-2024 Brand Consultant, Retention Brands (Alltrue, Birchbox, BE KIND. by Ellen)

2019-2022 Social Media Manager, Alltrue

2018-2019 Community Manager, Alltrue

2018 Marketing Manager, Your Super

2017-2018 Social Media Manager, Marina De Buchi

2017-2018 Calligrapher, The Grounds of Alexandria

2016 Marketing Coordinator, Seven Sisters

TESTIMONIALS

“Natalie could teach a Masterclass in handling customer engagement in a manner that is in alignment with your brand." — Alltrue Customer

"I'll probably say this 20x over, but I can’t express how lucky this company is to have Natalie. I've never seen such cross-partner organization with upfront information and copy." — Alltrue Design Director

"Natalie is an incredible community leader and our team is inspired by the way she handles all conversations and comments. The good, the bad, the complicated, and everything in between.” — Former Manager

"The thoughtfulness with which she approaches everything and anything is a hallmark Natalie trait." — Alltrue Head of Growth

EDUCATION

Bachelor of Arts, Communication Studies, Portland State University

Spanish, Universidad Rey Juan Carlos

Last Updated 24.10.31

Brand, Community & Content
Alltrue

How do you build trust and loyalty around sustainability without sounding preachy, performative, or transactional — especially in public-facing spaces like social media?

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II.

Rebrand
CAUSEBOX → Alltrue

How do you evolve a deeply loved, mission-forward brand without losing the trust of the community that built it?

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III.

Editorial & Magazine Work
Alltrue

How do you create rich, immersive brand storytelling and product education when your primary customer interaction happens remotely?

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Creative Direction

I help define the visual and conceptual throughlines that guide a brand’s expression — aligning aesthetics, narrative, and intention so creative decisions feel cohesive, purposeful, and grounded in strategy rather than trend.

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II.

Strategy

I translate ambiguity into clear direction, connecting business goals, audience insight, and brand values into strategies that are practical, adaptable, and designed to scale as the work evolves.

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III.

Copywriting

I write clear, human language that sounds like a real person — shaping voice, messaging, and narrative systems that build trust, communicate value, and hold up across channels and moments.

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IV.

Content / Video + Photo

I develop content frameworks that balance storytelling and utility, creating work that feels intentional, repeatable, and culturally aware — built to engage without chasing attention for its own sake.

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Community

I treat community as a relationship, not a metric — designing communication, tone, and interaction that invite dialogue, build trust, and support long-term connection between people and brands.

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XI.

Partnerships

I approach partnerships as extensions of brand values, identifying collaborators and opportunities that feel aligned, additive, and mutually beneficial rather than transactional or surface-level.

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