I help brands find their voice and make it count through strategy that sees the whole picture, creative that connects, and execution that gets it done.
For the last decade, I've worked with mission-driven brands and startups where wearing multiple hats wasn't optional — it was the job. I've led creative teams, directed campaigns, managed communities, and jumped in front of the camera when needed. I'm the person who can map out a 360° strategy in the morning and shoot recipe content in the afternoon, who listens to what customers actually say and translates it into work that serves the business, the audience, and the creative vision all at once.
I believe brands shape culture, so I'm drawn to the ones trying to shape it for good.
Let’s work together.
Whether you need a creative partner for a campaign, someone to shape your brand voice, or a strategist who can also shoot the content — I'm interested in projects where creativity meets purpose.
Current Focus: Freelance creative direction, brand strategy, and content consulting for mission-driven brands. Open to full-time opportunities at agencies creating cultural impact.
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Leading teams and campaigns from concept to execution, maintaining creative vision across all touchpoints.
Brand & Content Strategy
Positioning, voice, messaging, and content frameworks rooted in audience insight.
Content & Production
Copywriting, art direction, video production, photography — creating the work, not just directing it.
Community & Engagement
Building and nurturing communities through authentic conversation and customer-first communication.
I’m interested in using creative marketing to encourage better conversations, more thoughtful consumption, and a culture that values care for people and the planet.
I’m drawn to work in wellness, food, culture, journalism, and sustainability — and why I’m selective about who I partner with.
2022-2024 Brand Consultant, Retention Brands (Alltrue, Birchbox, BE KIND. by Ellen)
2019-2022 Social Media Manager, Alltrue
2018-2019 Community Manager, Alltrue
2018 Marketing Manager, Your Super
2017-2018 Social Media Manager, Marina De Buchi
2017-2018 Calligrapher, The Grounds of Alexandria
2016 Marketing Coordinator, Seven Sisters
"I'll probably say this 20x over, but I can’t express how lucky this company is to have Natalie. I've never seen such cross-partner organization with upfront information and copy." — Alltrue Design Director
"Natalie is an incredible community leader and our team is inspired by the way she handles all conversations and comments. The good, the bad, the complicated, and everything in between.” — Former Manager
"The thoughtfulness with which she approaches everything and anything is a hallmark Natalie trait." — Alltrue Head of Growth
Spanish, Universidad Rey Juan Carlos
Last Updated 24.10.31