I help define the visual and conceptual throughlines that guide a brand’s expression — aligning aesthetics, narrative, and intention so creative decisions feel cohesive, purposeful, and grounded in strategy rather than trend.
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I translate ambiguity into clear direction, connecting business goals, audience insight, and brand values into strategies that are practical, adaptable, and designed to scale as the work evolves.
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I write clear, human language that sounds like a real person — shaping voice, messaging, and narrative systems that build trust, communicate value, and hold up across channels and moments.
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I develop content frameworks that balance storytelling and utility, creating work that feels intentional, repeatable, and culturally aware — built to engage without chasing attention for its own sake.
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I treat community as a relationship, not a metric — designing communication, tone, and interaction that invite dialogue, build trust, and support long-term connection between people and brands.
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I approach partnerships as extensions of brand values, identifying collaborators and opportunities that feel aligned, additive, and mutually beneficial rather than transactional or surface-level.
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Alltrue
How do you build trust and loyalty around sustainability without sounding preachy, performative, or transactional — especially in public-facing spaces like social media?
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CAUSEBOX → Alltrue
How do you evolve a deeply loved, mission-forward brand without losing the trust of the community that built it?
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Alltrue
How do you create rich, immersive brand storytelling and product education when your primary customer interaction happens remotely?
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I'm social, creative, and deeply interested in people and the ways we consciously evolve culture — which is how I ended up spending a decade helping mission-driven consumer brands figure out who they are and how to say it.
I work best directly with founders, distilling their vision for change into stories that stir, stick, and spread. That's looked like social strategy, print magazines, community building, events, and everything in between. Whatever medium is most alive right now, that's where I want to be.
Let’s work together
I’m currently open to director-level roles, particularly in wellness, sustainability, food, women's health, media, and lifestyle. I'm also available for select consulting engagements with founders who need clarity or refinement as they scale.
Have something else? I’d love to chat.
Say hello
Leading teams and campaigns from concept to execution, maintaining creative vision across all touchpoints.
Brand & Content Strategy
Positioning, voice, messaging, and content frameworks rooted in audience insight.
Content & Production
Copywriting, art direction, video production, photography (creating the work, not just directing it).
Community & Engagement
Building and nurturing communities through authentic conversation and customer-first communication.
2024-2025 Director of Brand, Alltrue
2022-2024 Brand Consultant, Retention Brands (Alltrue, Birchbox, BE KIND. by Ellen)
2019-2022 Social Media Manager, Alltrue
2018-2019 Community Manager, Alltrue
2018 Marketing Manager, Your Super
2017-2018 Social Media Manager, Marina De Buchi
2017-2018 Calligrapher, The Grounds of Alexandria
2016 Marketing Coordinator, Seven Sisters
"I'll probably say this 20x over, but I can’t express how lucky this company is to have Natalie. I've never seen such cross-partner organization with upfront information and copy." — Alltrue Design Director
"Natalie is an incredible community leader and our team is inspired by the way she handles all conversations and comments. The good, the bad, the complicated, and everything in between.” — Former Manager
"The thoughtfulness with which she approaches everything and anything is a hallmark Natalie trait." — Alltrue Head of Growth
Spanish, Universidad Rey Juan Carlos